Junction Fiber Mill is a Vermont-based wool mill specializing in breed-specific wool yarns and direct-to-consumer e-commerce sales. Their brand voice is mature, neat, friendly, and cheerful. During a period of growth for JFM, I stepped in to draft all newsletter copy, and manage all social content for Instagram and Facebook, including all corresponding SEO and social media algorithm assets that ensure visibility. Currently, I curate and write their “Postcard”, a monthly personal dispatch from the founders.